“They just don’t get it. Not you, you get it, it’s the other guys who don’t. The people who deceive or cut corners or refuse to change in the face of overwhelming opportunity and evidence”  Seth Godin – Small is the new big

“The last 10 Years Has Seen the Greatest Power Shift from Sellers to Buyers in the History of Commerce”

Finally get the real story about customers

Check this out.

About 10 years ago the internet started changing everything. People started surfing websites big time, sending email to each other and even senior citizens start getting online.

“Virtual stores” start popping up everywhere.

Now the big companies start getting very nervous because people start buying books at Amazon instead of Barnes and Noble, vacation trips and music from web sites instead of travel agents and record stores, and all sorts of other stuff.

So the big companies start throwing all sorts of money at the problem trying to figure out how to stop their customers from going someplace else to shop (since they can do it 24/7 from their PC).

Research groups start studying customers and business visionaries start putting their two cents in. Computer companies start selling software “solutions to the customer problem” (yeah right).

Now it gets good

Organizations such as:

·         The Gartner Group

·         Forrester

·         Harvard Business Review

·         American Management Association

·         Meta Group

And scores of other marketing and research firms start conducting interviews and surveys about customers to package and sell to big business

After a few more years of customer surveys, focus groups, data warehouses, and PhDs with fancy statistics, they find the truth is:

Customers are out of control!

No one has come out and said it yet but not only has the internet and email changed everything but when you add Cell phones, 600 channels of cable TV, MySpace,  eBay , laptops and sites that tell you what a new car really costs the dealer

The Buyer Seller Relationship has Turned Completely

 Upside Down

Wait it gets better

                So big business gets all this bad news and hires these consultants to fix it (for mega bucks). They create big databases to keep track of customers better and try to anticipate their next purchase.

Yeah, they make some money with database marketing (Using only one of the customer truths).

 But then the CRM movement starts failing everywhere because they can’t get it right.

Why are Customer Relationship Management initiatives failing?  Keep reading.

Who am I?

 My name is Chuck Wallin. I am a business and IT consultant with 20 years experience in large corporations and a former small business owner.

My work over the last 5 years has focused on the multibillion dollar Customer Relationship Management (CRM) Industry which has led me to thousands of pages of books and research papers involving different types of businesses and their interactions with customers along with my own personal customer experiences.

What did I find?

·         Ten years of CRM has uncovered some extremely useful truths about customers (sometimes by accident).

·         The answers are out there if you know where to look

·         All the consultants and computing power in the world can not get you closer to your customers

·         A "New Customer" has been born over the last decade.

·         If you can connect with him/her they will respond and be extremely loyal.

·         Some businesses have figured out what their "New Customer" looks like and what they want from a relationship with a company.  

The most important fact those 10 years of research revealed:

You Can Not Mange Customers anymore so don't even try

But there is good news

    There are solid core customer principles that are at work in your business that will increase your effectiveness with customers if you are aware of them - guaranteed!

These “Customer Truths” let businesses go with the flow of the customer rather than trying to manage the relationship

The facts are that customers want (and don’t want) the same things no matter what their buying!

The problem is the smaller businesses don’t have time to read research studies or the latest Harvard Business review. They don’t have the whole picture.

What have I done?

                I have taken nine truths about today’s customer that were most often mentioned (and widely accepted) in CRM research over the last 10 years.

I will show how you can implement the “truths” into any existing business without spending any money!  

This is the low hanging fruit of the New Customer Era and will reveal:

•     What did the research tell us?

•     What are the customer truths and why they work for any business?

•     How you can use the truths to boost profits without spending a dime?

•    Why some businesses almost never lose customers anymore?

•    How some businesses discover strengths they never knew they had?

•     Why consultants are getting rich using the truths because they can guarantee results for their clients?

My 94 page e-book will explain:

•     How the technology explosion of the last decade has  changed the way people communicate, organize their time and purchase goods and services

•    Where to implement the Customer Truths immediately without spending a dime

•     How businesses have to fit the “New Customer” or they will walk

•     How big business makes big money from only a few of the truths but are failing at implementing others - opportunity?

•    Why most small companies leave money on the table

       The truth about technology and customers

•      Five specific areas to apply the customer truths – includes low-tech high-tech (and in some cases no-tech) methods for implementation

•     How to use the truths to turn good customers into great customers and great customers into “unbelievable” ones.

        You will learn

•     How your customers are trying to tell you how to win them over

•     Where your sustainable competitive edge really is and how to maximize it

•     How the right customers can flow to you

•     Why your employees will be more effective and you will enjoy your business more

Find the hidden truth about your customers and you will win them over

  "Advantages gained through the application and exploitation of customer knowledge (known as the learning curve) can become permanent and irreversible".   Peter Drucker

Studies that cost millions of dollars to create and analyze reveal information that is more relevant to small businesses then to big companies.

You don't have to start from scratch

With today's technology and the interactivity of all communication between people, customers have left clues as to what they value.

This is the true payoff of technology and the real value of information. Customer intelligence created from the collection of customer information will lead a business where it needs to go.

But customer information only tells half the story

Not every path offers the same return. That is the decision that no technology can make for you

There is short cut to success with customers when you understand the customer truths 

Decision makers that are in alignment with their customers' truth will instinctively know which customer strategy to follow. It will be obvious to them and the customer relationships will be strong and lasting.          

•  If your competitor integrates the "truths" about your customers into their basic business operations, customers may be lost forever.

• When customers feel they have a connection with a company they are tempted less by one-time promotions or other variables.

• If a company is not customer focused they will be vulnerable to companies that are.

• Staying ahead of change by centering on customers is not so much a strategy but more of a survival tactic

• Most big companies have cumbersome bureaucracies and stifling politics. Their response to change is always slow 

• Many companies continue to live in the past. These businesses are vulnerable and one day will wonder why their market share has dwindled. "After all we are doing what we always did"

 Some experts say:

 “The business world is separating into very large or very small business models. Smaller businesses will understand their customers in a very deep and focused way”

 How to Use What we Now Know about Customers for Easy Profit

There are two ways to profit from what we have learned about customers over the last Ten Years:

• Identify where your customer strengths are and keep making small continuous improvements that increase profits over and over again

• Uncover hidden customer need that you can fill better than anyone else and go for it 

 Customers are rewarding businesses that know what's important.        

Unconditional Money Back Guarantee

 I would never do this if I was not completely sure that you can use some or all of the concepts to immediately increase profits in your business.

If for any reason these concepts can not be used in your business, I do not want to keep your money. Just let me know and I will give you your money back – No questions asked.

 In fact I would love to be able to add another customer truth from your input. 

Copyright © 2008, thecustomerconcern.com.  |  Last updated June 2008
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