Why aren't more businesses using what has been revealed about customers over the last 10 years?     

The basics of CRM have shown that there are levels of Customer relationships that are available to every size business

Put the CRM basics to work for you 

Even the simplest customer strategies can provide profits. Sometimes it's as easy as just stop doing the things that are irritating your customers!

We have been wrestling with misconceptions of Customer Relationship Management since almost day one - So one more time folks

  Misconception 1:

        You need a huge technology budget for successful CRM

Customer Relationship Management has never been about technology. Although technology can scale a successful initiative and make it easier to rollout solutions, it never promised to be a solution

Software Vendors who promised complete CRM right out of the box have been exposed. CRM is not software that can be purchased and distributed like a word processing program!

Some small businesses have used only customer knowledge to increase profits without any technology!

Know what is important to your customers and then worry about software!

Misconception 2:

CRM is advanced level Database marketing

 Database marketing on its best day, is an efficient way to locate the customers most likely to respond to a company's offerings. Does it have value? Perhaps. But value to whom? The Customer or the company?. They don't understand that relationship building must start with an understanding of the customer needs.

Misconception 3:

CRM is a project with a beginning and an ending.

CRM is an ongoing strategy that must not only, be implemented by owners or managers, accepted by employees and championed by upper management.  

FACTS about Customers and CRM

Symptoms of the changing customer

              Competition is heating up and seems to be coming from every direction.

            Already slim profit margins are shrinking even more.  

Customers know when a business is making an effort and they are responding

You don’t have the time to browse business journals or read the latest management best sellers. You are too busy running the business.

   Businesses of all sizes are facing big changes in the market place. Improvements are being made and they don't involve expensive software of fancy websites. 

Customers are telling businesses how to win them over but most companies are too busy to listen. Or don't know how!

Rapidly changing customer expectations and tendencies have turned businesses upside down. Customers now have tons of choices for most products and are coming to businesses on their own terms - which include high expectations.

 That's why large corporations spend millions and millions of dollars every year sponsoring research and consumer studies that deal with customer behavior, buying tendencies, and attitudes.

Even the smallest changes in customer behavior or attitude is magnified hundreds of times over in big corporations.  

 Companies absolutely have to know how today's customers:

 Determine the value of products and services

 Make a buying decision

            Customers have changed!

Organizations like:

·        The Gartner group

·        Forrester

·        Harvard Business review

·        American management Association

·        Meta Group

·        Jupiter-Media Metrix

·        Yankee Group.

…..and scores of other marketing and research firms, spend countless hours gathering information, conducting interviews and surveys about customers to package and sell to big business.

 Add the independent business professionals who write books and conduct their own research for publication, and you have a veritable ocean of customer information being produced.       

 Now here’s the interesting part

  What these studies have found is not about big business customers at all, but rather - what's important to all customers today and how they view products and companies.

 It turns out that the customer buying process (and product expectations) is very similar across many products and industries.

 The consumer of million dollar medical test equipment also buys bedroom furniture and dental work. 

 That’s right -  studies that cost millions of dollars to create and analyze reveal information that is just as relevant to small businesses as it is to big companies.

 In fact much of what has been found is often easier to implement in smaller organizations than the bigger ones.    

Who am I?

 My name is Chuck Wallin I am a business and IT consultant with 20 years experience in large corporations.

 My work over the last 5 years has focused on the multibillion dollar Customer Relationship Management (CRM) Industry. This has lead me to thousands of pages of books and research papers involving different types of businesses and their interactions with customers.  

                                                         What I've found.

The research shows how new information about customers is being applied in many different businesses with HUGE success.     

The concepts are working so well that many marketing and business consultants are getting rich because they can virtually guarantee an increase in profits to their clients who integrate the concepts into their businesses. 

Big software vendors use customer research as a basis for high technology solutions that are sold to big companies (this is a billion dollar industry and they do not take research lightly).

Everyone now agrees that customers have changed. With the internet, email, cell phones, 600 channels of cable television, lets face it life has changed!

Has your life changed in the last ten years with regard to how you communicate, shop, and do business?

Many important customer findings are very easy to use in any business if their value is recognized.   

 Many business owners and managers just don’t have the time to browse 50 business journals or read the latest management best sellers, they are too busy running their business.

But if a business owner knew what the experts have found concerning: 

•   What has stopped being important to customers?  

•  What do customers want from their business relationships?

•   What drives customers away?  

• Is the internet changing customers forever?

• Will big corporations finally get it right? What will that mean for the little guy?

• Is CRM technology finally coming of age?

• How to use what we know about customers for fast profits.

What I’ve done

 The exciting part is that the concepts do not need super computing power to implement. In fact I will show you low-tech (and even no tech) ways to profit from the use of the concepts.

 Sometimes a small change to a sales procedure is all it takes and the results can be amazing.  

This 75 page e-book will explain:

•   How the technology of the last decade has changed the way people communicate organize their lives and purchase goods and services.

• How businesses have to fit the "new customer"  of they will walk.

•  Why big business gets CRM wrong and why change is so hard.

• What the Y2K project tells us about big business (you will be surprised, I was).

• Why so many small companies have the edge but are doing nothing.

• The truth about technology and how to use it.

• Why companies don't recognize their true competitive edge.

• Seven truths about customers that can be used in any business and five ways to easily apply them with powerful results.

• Includes both low-tech, high-tech (and in some cases no-tech) methods to implement the customer truths.

• How to use the concepts to turn good customers into great customers and great customers into unbelievable customers.

 And more!

Recent research has turned up many important and useful findings concerning:

·        Why customers buy?

·        Why they keep buying?

·        Why they stop buying?

 The concepts can be related to customer behavior and profitability across many different buying experiences. 

The whole buying process is changing rapidly.

 The internet, the aging baby boomers and fierce competition are all contributing factors. But consumer research has uncovered many tendencies that are widespread  because.....     

Consumers buy many different products

Most of the concepts are not new but simply have taken on a new importance because of  changes in today's business landscape (like the need to save time in our all too busy lives).

Some of the concepts are so easy to implement that they can be used from day one.

Order the E-book:

Ten Years of CRM - What Have We Learned?

Customers have changed and smart businesses are taking advantage of it.

There are two ways to profit from what we have learned about customers over the last Ten Years:

    1. Identify where your customer strengths are and keep making small     continuous improvements that increase profits over and over again.  

    2. Uncover a hidden customer need that you can fill better than anybody else and go for it! 

Customers are rewarding businesses that know what's important.     

Priced at  only  $23.

Unconditional Money Back Guarantee

I would never do this if I was not completely sure that you can use some or all of the concepts to immediately increase profits in your business.

If for any reason these concepts can not be used in your business, I do not want to keep your money. Just let me know and I will give you your money back – No questions asked.

The price of this ebook is just a drop in the bucket when compared to the added profits you can achieve even if only one of the methods works for you! Why not take positive action and use change for your advantage? Place your order now through our secure server, and you'll receive instant access to the download area.

All files are in PDF format unless otherwise stated.              

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